Borrow is Cash App’s flagship lending product. For our inaugural Fall Release 2025, I shipped a dedicated home for Borrow customers to increase their limit.
VISION
Create a scalable hub for customers to view their eligible limit, take action, and check back for future offers.
IMPACT
+11 % in direct deposit attach
($58M in annualized Banking & Borrow revenue)
We partnered with the Banking team to ensure we shared the same language as direct depositing is also a key action in with the Cash App Green status (launched as part of our first ever November release). Customers who unlock Cash App Green can get access to Borrow and increase their limit.
Since the rollout, we’ve seen a lot of real customers engaging with limit hub. Here are some of my favorite Reddit anecdotes.
